J.D. Power and Associates recently published their 2010 Customer Retention Study. Their study found 62 percent of Ford owners say they’ll stick with the brand for their next vehicle purchase. Surprising both Ford and Honda leapfrogged Toyota, which up until 2010 was the industries gold standard.
“These results are good to see,” said Ford spokeswoman Kristen Kinley. “They mirror our improvements in quality and validates our efforts to bring more exciting vehicles to the marketplace.”
With domestic automakers starting to produce quality products the gap between them [domestic] and the import manufactures will continue to slim. It should be noted though imports hold 9 of the top 10 tops. One of those import brands is Kia, which saw the highest increase from the previous year jumping up 21 points. The Korean based automaker now holds a respectable 58 percent which is slightly above the industries average.
[Source: J.D. Power]
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