From the Fiesta movement to the showroom floor Ford’s Fiesta offers buyers a refreshing alternative to stale B/C vehicle segment. The small car style Ford Fiesta delivers is expanding for 2012 with three new packages one of which gives Fiesta drivers an RS feel.
“The Fiesta customer loves accessories and personalization. These packages extend the desire the customer has to make the car more tailored to his or her own personal tastes. “said Lew Echlin, Global Car marketing manager. “Personalization has been key since the Fiesta launched, and with the new packages we’re featuring the latest design trends so customers can do even more with their car.”
Ford believes people don’t customize to stand out from the crowd; they do it to create a more meaningful connection. To help make that a deeper connection between man/woman and machine they’ve created a new premium sport appearance package which takes cues from the European Ford Focus RS with several blacked-out components that feature Tuxedo Black paint, including:
- Side mirrors
- Grille surround
- License plate header
- Upper rear hatch spoiler
“The black trim pieces are the perfect way to complement the exterior of Fiesta and give it a completely unique look that out customers are looking for, “said Richard Anderson, planning manager, Ford Vehicle Personalization. “Fiestas outfitted with this package will give off a race-like, sporty feel that’s unique to this vehicle.” In additional the aesthetic enhancements this package also offers 16-inch polished alloy wheels along with improved performance when ordered with a manual transmission.