Dayton, OH – May 11, 2011 – ZipSetGo.com, the popular online interactive travel community for travel addicts and travel professionals, has teamed up with Lebanon Ford to offer members a unique, interactive perspective on Ford’s hottest new vehicles. Each week beginning Friday, May 13, the ZipSetGo.com GoGirls will meet the Lebanon Ford team at a Southwestern Ohio designated “pit stop” to pick up a new Ford vehicle to “Kick the Tires” for a week – one new car per week for six weeks.
In addition to posting comments about the latest Ford car, the GoGirls will be featured on Lebanon Ford’s weekly Across the Lot Podcast, giving their unique perspective on each car as well as road trip tips for the listeners. Topics will range from unique road trips to the hottest gadgets to where travelers should be headed this spring and summer.
At the end of each week, the ZipSetGo.com GoGirls will release a blog and video recapping their experience with the vehicle as well as randomly select one lucky person to win a gas card worth $50. To enter to win, participants must simply “like” both ZipSetGo.com and Lebanon Ford on Facebook. There will be six gas cards total to be given away over the six-week period. For details and official rules, go to www.zipsetgo.com/kick-the-tires.
“We felt it was a perfect fit for our interactive online community,” says April Mescher, ZipSetGo.com’s Vice President, Sales & Alliances. “And, to offer savings to our members on the increasing fuel costs, we’ll be offering $300 worth of gas cards; it’s a win-win.”
Each of the GoGirls has unique lifestyles and preferences, and they will give insights each week on features, function and the style of cars they drive. “I am an executive, a mother and adventure travel junkie on the go. I need a vehicle with tow power, room for the kids and gear for my family adventures,” says Mescher. She goes on to say she does not want to compromise on style or heated leather seats, and will never drive a minivan. Follow her adventures via Twitter (@GoApril), facebook or her blog on ZipSetGo.com.
Andrea O’Carroll, ZipSetGo.com’s Director of Strategy and Operations, is a road warrior with a long commute to ZipSetGo.com’s world headquarters. “Since I spend a large amount of time in my car, I am looking for comfort, low road noise and all the bells and whistles that make driving easy and enjoyable. I am also eager for expanded options for hybrid vehicles.” Follow her adventures via Twitter (@ZipSetAndrea), facebook or her blog on ZipSetGo.com
Rachel Wolery, ZipSetGo.com’s World Traveler, is a young professional, urban dweller and travelholic, so she is looking forward to something compact to fit in the tight downtown parking spots, but young and hip just like her. Follow her adventures via Twitter (@ZipSetRachel), Facebook or her blog on ZipSetGo.com.
Jeff Cryder and Zach Bello make up Lebanon Ford’s dynamic marketing and communications team. Both are travel and motor enthusiasts, who have brought rejuvenation to Lebanon Ford’s marketing strategy. “Part of our strategy at Lebanon Ford is to think globally but act locally, and we’re very excited to be working with such a successful global and local brand” says Jeff Cryder, Digital Communications and Marketing director at Lebanon Ford.
Weekly Jeff and Zach will be providing a creative in-depth look into each Ford vehicle the GoGirls tour around Dayton, as well as being on hand to answer any and all questions should they develop throughout the six weeks. Discover Lebanon Ford via twitter @lebanonford, Facebook and on their blog Ford-Life.com
Buckle up and listen in to more adventures with ZipSetGo.com as they take on Lebanon Ford and “Kick the Tires.” You can find their weekly updates, videos and pictures via ZipSetGo.com blogs, Twitter and Facebook.
ZipSetGo.com is a free, content-rich, community-based travel website offering untold information about the hottest and most luxurious travel destinations. ZipSetGo.com aggregates extensive amounts of credible content, organized in a usable format that employs social media to create a community of informed travel addicts and travel professionals. To ignite interest and create an emotional connection, the site provides visitors with the ability to see the world through the eyes of the GoGirls. ZipSetGo.com is a wholly owned subsidiary of Excellence In Motivation, Inc.
About Lebanon Ford
Lebanon Ford, Inc. is a locally owned and operated Ford dealer serving the Greater Dayton and Cincinnati, OH areas. Lebanon Ford separates itself from its competition through outstanding and proven customer satisfaction, thoughtful leadership and an extensive selection of Ford vehicles. Customers have the ability to connect and engage daily with Lebanon Ford over Facebook, Twitter, YouTube and their critically acclaimed blog Ford-Life.com. Those looking to purchase or service (all makes and models) their vehicle, visit www.lebanon-ford.com.
About Excellence In Motivation
Excellence In Motivation, Inc. is a full-service performance improvement company headquartered in Dayton, OH. It provides support for many Fortune 1000 clients through a network of strategically located sales offices. EIM creates comprehensive performance incentives and business-improvement strategies aimed at positively changing the behavior(s) of one or all of the audiences that matter most to our clients’ business performance: employees, channel partners, and customers. For more information about EIM, visit www.eim-inc.com.