Welcome to the Daytona 500: Ford Fusion NASCAR debut

2013 Ford Fusion Nascar Daytona 500 Pic

The Daytona 500, which takes place mid to late February, is a tradition unlike any other in sports. This great American event consists of a 500 mile endurance race pushing both man (…plus Danica) and machine to their limits. With the biggest audience and highest payout, this event truly is the Super Bowl of racing.

What Led To The Change?

The sport of racing, like many other sports, has certainly seen its fair share of upgrades and design changes. Next year would be no different. Ford unveiled earlier this year the future of their new stock car design, which is inspired by the 2013 Ford Fusion. The new design was a result of Ford’s push to bring back brand identity to the sport. Giving audiences the feel and look of an actual 2013 Ford Fusion but with some obvious modifications. Ford is hoping this new look will reengage current fans and introduce new fans to the sport. Jamie Allison, who is the director of Ford Racing, said it best when discussing the new Fusion stock car with Blue Oval News, “We wanted Fusion to be the car that helped return ‘stock car’ to NASCAR. I think fans, when they see the car, are just going to smile and cheer. It is going to reengage them with the sport and make the sport better because there is just something natural about seeing race cars that look like cars in their driveways.”

What Are The Changes?

NASCAR.com reports the three major improvements of the new Fusion stock Car are:

  1. Address the overall proportion of the race car to reflect proportions found in the production Fusion
  2. Brand and design cues in the side of the vehicle
  3. An identifiable front end grill with the distinctive look of a Ford

This new Ford Fusion designed stock car will certainly be a topic of discussion as millions of people watch the “Great American Race” in the years to come. Though the Fusion design won’t take effect till next years Daytona 500 it will certainly be interesting to see what the overall reaction will be. Will it create even more excitement for the new 2013 Fusion? Or will it simply be just another cool upgrade? What do you think? Leave your comments below.

 

About Charlie Cryder

Charlie is a Digital Marketer and Web Designer who lives in Cincinnati, Ohio. He's a former car salesman and current employee at Lebanon Ford where he writes for our Ford-Life blog. Charlie is also a relative of the Owner, Marketing and Communications Director and MyTech Team manager. You can find Charlie on Facebook, Twitter (@charliecryder), LinkedIn and at charliecryder.com.