Girl Power: Ford Mustang Gets in Touch with Feminine Side

Photo courtesy of Ford Motor Co.


One of America’s greatest muscle cars is getting a makeover.

The Ford Mustang is being revamped as part of the first-ever SEMA Mustang Build Powered by Women, a project that showcases the influence of females in car customization.

For  six months, 20 women from Ford Motor Co. and SEMA worked to create a one-of-a-kind 2013 Mustang GT. The women came up with three different designs for the project — High Gear, Chromatic and Fast Metal — and each were submitted for public voting.

Chromatic was created by Ford designer Jennifer Seely and is described as the ultimate pop culture pony car. It features a futuristic design, drawing inspiration from pop culture staples like street art.

Fast Metal, which was designed by Theresa Contreras of  the SEMA Businesswomen’s Network, had a special two-tone finish  to reflect the Mustang’s raw speed and power.

On June 5, Ford revealed the project winner, ‘High Gear,’ which was also a concept created by Seely that was inspired by her love for jewelry, couture clothing, high-end architecture and luxurious brands.

High Gear adds a bit of feminism and romanticism to the Mustang with rose-gold chrome accents throughout the exterior and interior; satin-black body; plush, quilted suede seats, and a leather-wrapping. Modifications will also be made to the engine, undercarriage, drivetrain and sound system.

“I think in the automotive industry not enough people are necessarily getting recognized or see value in it due to the fact that it’s been a male world for a long time and I think it’s a great time for women to actually step forward and say I want to be a part of this,” Seely said in an official interview with Ford and SEMA.

With High Gear, Seely, who’s been a designer at Ford for almost two years, gives the world an idea of what cars would look like — even some of the most masculine like the Mustang —  if the automotive industry was run by women.

The SEMA Businesswomen’s Network will give the Mustang its High Gear transformation this summer and the process should take about eight weeks to complete.

Once finished, the High Gear Mustang is set to make its debut at the 2012 SEMA Show in October and will later be auctioned on eBay to raise money for the SEMA Memorial Scholarship Fund.

About Brittney French

Brittney is a journalist and media relations specialist who lives in St. Louis, Mo. When she's not blogging for Lebanon Ford, she is the author of a women's column and also writes about music, events, and St. Louis sports. Having little knowledge in the automotive industry, Brittney provides valuable insight on cars for those who may be in the same boat. She can be found on Facebook and Twitter @brittfrancois.