Random Acts of Fusion, a transmedia marketing effort by Ford, is coming to an end in a fun, philanthropic way. Ford Dealerships across the nation have come together to present a spectacular one-night-only fundraising event on Thursday, November 15. This amazing “Go Further with Ford Night” will benefit local communities and engage customers by giving them a chance to see the all-new 2013 Ford Fusion in person.
“Random Acts of Fusion has captured America’s imagination,” said Lew Echlin, Fusion Marketing manager. “’Go Further with Ford Night’ is our way of pairing that imagination with reality by offering consumers the chance to give back to their local communities, have a lot of fun, enjoy the final random act – which will test their judging skills to win a unique VIP American Idol experience – and meet the all-new Ford Fusion in person.”
Dealers participating in the event will donate $10 for each person who visits their dealership on November 15; up to a total of $500 will be given to a local charity.
“We all want to be part of something bigger,” said Echlin. “This is a great way for our customers to go further with Ford and our dealers, and to give something back to their local communities.”
If you are over the age of 18 and are interested in participating in the “Go Further with Ford Night,” you can preregister for the event at randomactsoffusion.com. Registered participants will also be entered for a chance to win tickets to a live taping of American Idol, premiering this January on Fox.