Ford Secures 2013 Partnership with Formula Drift [Video]

Ford Mustang Picture

The world of drifting has long been associated with Japanese automakers and has rarely seen a huge American automaker influence. But with Ford’s official partnership for the Formula Drift 2013 announcement, they plan on expanding their support for the action motorsport. Ford has supported many drivers in the American-based drifting series since 2005 with the most notable being Vaughn Gittin Jr.  With his Monster Energy Falken Tire Ford Racing Mustang, Gittin Jr. has become one of the sport’s most iconic and identifiable figures.

“Our involvement with Formula Drift is not new, but we are taking it to the next level with this announcement,” said Jamie Allison, director of Ford Racing.

Another notable racer is Justin Pawlak, who’s been able to create his own success driving Gittin’s former Mustang. Last season Justin finished runner-up and is currently sitting in fourth place for the 2012 season after coming out on top through the first two rounds.

Professional drifting has been able to capture the attention of a much younger audience than traditional motor sports have, which is one of the reasons Ford decided to become a supporter for 2013. Formula Drift estimates 87 percent of its fan base is between 18-34 years old.

“Enthusiasts can now see our great Mustangs on the track with great drivers like Vaughn Gittin Jr. and Justin Pawlak, and they’ll get a better chance to interact with our stars as well as our exciting production vehicles off track through consumer outreach at all the events. Formula Drift is a major part of our action motorsports program targeting new audiences for Ford,” Allison said.

The finale of the 2012 season of the Formula Drift championship is on October 12-13, 2012 at the Irwindale Speedway in California. For more information and race standings visit Formula Drift.

About Charlie Cryder

Charlie is a Digital Marketer and Web Designer who lives in Cincinnati, Ohio. He's a former car salesman and current employee at Lebanon Ford where he writes for our Ford-Life blog. Charlie is also a relative of the Owner, Marketing and Communications Director and MyTech Team manager. You can find Charlie on Facebook, Twitter (@charliecryder), LinkedIn and at charliecryder.com.