Don’t Lose Your Focus

2013 Ford Focus image

Some cars go through life with very little recognition from the public, yet they become a household name. Think about the names Taurus and Camry; most people will recognize those names as family sedans, yet most probably can’t tell you much more about them than that. The Ford Focus is another such iconic nameplate that most will recognize as a small car built by Ford, but the Focus has become much more than just another economy car.

From good to great

The Ford Focus debuted in 1999 and followed an aging Ford Escort as the entry-level model in the Ford line-up. The first Ford Focus was compact and stylish for its day. The 4-cylinder engine produced good fuel economy, but it was a little noisy. The typical buyers for the Ford Focus were young adults looking for their first car and it sold very well. We can fast forward to 2013 and see that the evolution of the Ford Focus, which was redesigned in 2012, is stunning and appeals to a much broader range of consumer. The 2013 Ford Focus has built on the success of its redesign and offers features that are unmatched in this segment. No longer is the buyer of a Ford Focus simply looking for an inexpensive first car, the Ford Focus now transcends all age groups and offers much more than its competition.

source: wikimedia commons

The first sedan option on the Focus offered by Ford. There was also a 3-door hatchback and a 5-door wagon.


A strong foundation

The 2013 Ford Focus owes much of its appeal to strong DNA. Ford engineers designed the Ford Focus platform to be robust enough to handle any design that they decided to throw at it. The Ford Focus platform is currently used on the 2013 Ford C-Max hybrid, the 2013 Ford Escape, and there has even been some talk of offering a small Lincoln on this platform in the future. What this amounts to is a rigid foundation that makes the 2013 Ford Focus very quiet inside and gives the Focus confidence-inspiring handling.

Fuel efficiency with energy

A great foundation needs a great power train in order to appeal to a broad range of consumer, and the 2013 Ford Focus achieves that with economy and zip. The 2.0L 4-cylinder engine boasts 160 hp and up to 40 miles per gallon on the highway. In addition, the automatic transmission does not require transmission fluid and does not require servicing until 150,000 miles! Less maintenance, outstanding fuel economy, exciting driving dynamics, and power under the hood makes the 2013 Ford Focus one of the most sought-after small cars on the road today.

One thing that really sets the 2013 Ford Focus apart is that it is built in Michigan, right here in the United States. You owe it to yourself to check out the technology, style, and excellence that make the Ford Focus an American icon.


The Adams family and their three brand new Focuses.


Learn more

If you’d like to learn more about the Ford Focus and/or schedule a test drive feel free to contact me by phone (513) 443-2825 or email In addition to you can follow me on my Facebook page.

About myTech Team

Alex Cryder is myTech Team's lead representative. myTech Team™ is an exclusive Lebanon Ford service that believes every Ford owner should feel confident with in-vehicle technology. Contact myTech Team toll-free (855) 567-0440 OR *Hours of Operation: Mon-Fri 9:00AM - 5:00PM; Saturday CLOSED; Sunday CLOSED. *times listed are eastern standard time.