Rethinking Social Media Success

Recently I’ve seen a tremendous increase in Social Media success stories within the automotive industry. Whether it’s Auto Dealer Monthly or any other on or offline dealer specific publication it seems they’re hastily publishing pieces about dealers who “get social media”. After I read these articles I tend to check out the dealer they’ve highlighted only […]

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The Downfall of Mercury Illustrated [Infographic]

After Ford announced Mercury would phased out by year’s end many have been trying to figure out what went wrong. Here’s a perfect illustration of Mercury’s Downfall. [Source: Auto Insurance Quotes for Autoblog.com] After looking over this infograph, what in your opinion was the root cause for Mercury’s downfall? Read more articles on our Lebanon Ford blog.

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Lincoln MKS: Not Your Grandma’s Lincoln

We’ve Been Told One of our local Dayton Ford dealers dropped off the sassiest of the vehicles we have driven, the Lincoln MKS. It’s like having a baby around—one cry means hungry, two means diaper change. In this case, three beeps means “Put on your seatbelt, you stupid human!” and two beeps of a different […]

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There Are 409 reasons To Buy A Ford Taurus

Before progressing onward with yet another car, it is time to stop and reflect on the first few weeks of The Ford Project. Last week, leaving a seventh grade production of The Sound of Music in the Lakota District, I went out to my car. I pushed “unlock”, or so I thought. I actually pushed the […]

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