Mercury Milan: Simplistic But Sophisticated

Technically, this car was the Ford Fusion, Mercury style. But to call them equal is like comparing the new Mustang to the Transit Connect. They have a different feel, their own personal vibes, and the Mercury cars are, what I have been calling “un-stuffy.” The Mercury vehicles are simplistic yet sophisticated, from the Mariner to […]

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George Ghizas: The Workin’ Man

George Ghizas is a jack of many trades, and he’s got a Ford to go with each of ‘em.  This 48-year old West Chester native was the owner of the Lakota Hills Sunoco station (on Tylersville and Cincinnati-Dayton Rd.) until its closing in 2002. His all-American, no nonsense attitude has led him to buy 13 […]

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Rethinking Social Media Success

Recently I’ve seen a tremendous increase in Social Media success stories within the automotive industry. Whether it’s Auto Dealer Monthly or any other on or offline dealer specific publication it seems they’re hastily publishing pieces about dealers who “get social media”. After I read these articles I tend to check out the dealer they’ve highlighted only […]

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The Downfall of Mercury Illustrated [Infographic]

After Ford announced Mercury would phased out by year’s end many have been trying to figure out what went wrong. Here’s a perfect illustration of Mercury’s Downfall. [Source: Auto Insurance Quotes for Autoblog.com] After looking over this infograph, what in your opinion was the root cause for Mercury’s downfall? Read more articles on our Lebanon Ford blog.

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